Jacu Coffee Roastery VI 咖啡品牌形象设计

RUI — Sun, 01 Apr 2012 18:31:18 +0000

The Jacu bird lives in South America and is known for something quite extraordinary; It flies from coffee plantation to coffee plantation and picks and eats the tastiest coffee cherries. The fruit makes its way through the bird’s digestive system, and the seeds of the fruit – coffee beans – come out perfectly processed. These coffee beans are among the most exclusive in the world. This story has inspired us, and the bird has lent its name to the new micro-roastery in Ålesund, Norway.

JACU COFFEE ROASTERY was established in 2011. Like the jacu bird, they pick and roast only the best beans. They look for great plantations, optimal processing, and the roasting profiles which will make the most out of each bean. They work with passion, patience, and without compromise.

Jacu咖啡品牌企业形象全套VI设计

Jacu咖啡品牌全套VI设计

Anagrama VI design索菲亚Sofia品牌企业形象设计

RUI — Sat, 17 Mar 2012 14:00:19 +0000

Anagrama VI design索菲亚Sofia品牌企业形象设计：

SOFIA by Pelli Clarke Pelli Architects

Sofia is a building designed by architect Cesar Pelli for One Development Group. Located in San Pedro, Mexico, this building not only was designed by an internationally renowned architect, it also has the most generous specifications in every aspect: from automated appliances, to Leed certifications.

Our task was to communicate such sophistication and exclusiveness to their potential buyers. Therefore we created an identity that was the exact opposite of what we usually see for this kind of project.

Sofia’s identity is formed by three very important axes:Logotype: the keys and the coat of arms are inspired by San Pedro’s coat of arms.
Typography: we developed a custom typeface designed especially for Sofia, it is inspired by british san serifs.
Layout: the text and information arrangement is inspired by the typographical treatment used before grids were popularized by the swiss grid system.

Both the attention to detail and the brand’s elements convey the greatness of Sofia’s architectural project.

Anagrama VI design索菲亚Sofia品牌企业形象设计

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Jacu Coffee Roastery VI 咖啡品牌形象设计

Anagrama VI design索菲亚Sofia品牌企业形象设计