标志创意：Baker 品牌形象识别设计BrandEX — Executing the Vision

With creativity being identified as the heart of our brand we wanted to give our culture of creative individuals the opportunity to express themselves within the BAKER identity – and not just the designers. At BAKER, since everyone is part of the creativity that goes on here, we needed to make the identity accessible to, well, everyone. To achieve this we literally gave everyone the tools they needed to showcase their creative selves – a launch kit explaining the parameters and idea behind the ID, a dry erase board to brainstorm on, and a dry erase marker to bring their ideas to life.

Finally, to kick this thing off right we threw together a little video to drive the idea home. Click the image to play: