Pchak干果品牌包装

干果一类的商品在宣传时最不会漏掉的一个卖点可能就是“天然”二字，品牌工作室 Backbone Branding 在为坚果和干果品牌 Pchak 设计包装的时候不仅沿用了这一思路，更将这一点推到极致，让包装无需任何文案，只一眼就能让你感受到“天然”。Pchak is one of those projects where the idea just stroke us and it had to be implemented in reality. While creating Pchak we didn’t want to go far from the original idea by including additional design elements. We used the same approach for naming “Pchak” which is the Armenian equivalent of “tree hollow”. Pure nature now found its place in our urban daily life.With Pchak’s packaging you can enjoy the harvested nut supplies and dried fruits not only in winter but all year long.

干果和坚果多来自于果树，设计师就直接用树木的树干来做包装，并且巧妙选择了空心树的形态，从而也能让包装内的干果清晰的呈现出来。

设计师官方网站：http://backbonebranding.com/